Gay and Lesbian Tourism: the Essential Guide for Marketing by Jeff Guaracino

By Jeff Guaracino

This specific introductory source offers a extensive origin of data at the homosexual and lesbian marketplace section. issues and subject matters are illustrated via interviewing the head pros in homosexual go back and forth and homosexual media who percentage their event, suggestions for achievement and destiny predictions. choked with top case examples and practices of present homosexual tourism projects and campaigns, this attractive textual content offers research and context that addresses the various burning questions during this zone, together with the capability damaging purchaser and stakeholder response, and methods to coach the neighborhood hospitality group. * the one booklet to supply a complete origin of information for retailers at the homosexual and lesbian go back and forth client* offers a present and complete survey of study * deals a realistic method from the industry's best specialists in homosexual tourism

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Sample text

Air travel accounts for just 16 percent of travel in the United States for straight travelers, according to the TIA’s Domestic Travel Market Report (2005). S. respondents who flew indicated they had purchased airline tickets online in the last 12 months. Respondents who had flown at least once in the last year were most likely to have purchased tickets online through an online agency (such as Orbitz) or through a supplier website.

HIV virus” is redundant. “HIV-positive” means being infected with HIV but not necessarily having AIDS. AIDS doctors and researchers are using the term “HIV disease” more because there are other types of acquired immune deficiencies caused by toxins and rare but deadly diseases that are unrelated to what we now call AIDS. See AIDS. Homo: Pejorative term for homosexual. Avoid. Homophobia: Fear, hatred or dislike of homosexuality, gay men and lesbians. Homosexual: As a noun, a person who is attracted to members of the same sex.

That said, Gay stereotypes, however, do play a minor role within gay tourism marketing, which we will get to later on. At the same time, it is important to be aware of positive gay stereotypes. Not every gay person is a DINK (double income, no kids). There are plenty of gay people who don’t have the highest household incomes. Yes, the gay market is lucrative but while the data will show that in general compared to the mainstream straight traveler they statistically earn more but that is not always the case.

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