Eventful Cities: Cultural management and urban by Greg Richards, Robert Palmer

By Greg Richards, Robert Palmer

Methods of globalisation, fiscal restructuring and concrete redevelopment have positioned occasions on the centre of innovations for swap in towns. occasions provide the aptitude to accomplish financial, social, cultural and environmental results inside broader city improvement concepts. This quantity: * Analyses the method of cultural occasion improvement, administration and advertising and hyperlinks those methods to their wider cultural, social and financial context * presents a special combination of useful and educational research, with a range of major   occasions and   fairs in towns the place 'eventfulness' has been a big component to improvement process * Examines the explanations why varied stakeholders may still collaborate, in addition to the explanations why towns be successful or fail to increase occasions and develop into eventful Eventful towns: cultural administration and concrete revitalisation evaluates theoretical views and hyperlinks concept and perform via case reports of towns and occasions around the world.  severe good fortune components are pointed out that may support to steer towns and areas to enhance occasion strategies.  This e-book is key studying for any undergraduate or graduate scholar and all practitioners and policy-makers serious about occasion administration, cultural administration, arts management, city reviews, cultural reviews and tourism. N.B. disguise snapshot credits: "Zinneke Parade 2006 photo by means of Bram Goots"   * Analyses the method of cultural occasion improvement, administration and advertising and hyperlinks those tactics to their wider cultural, social and fiscal context* offers a special mixture of sensible and educational research, with a range of significant fairs and towns the place 'the occasion' has had a tremendous section of improvement technique* Examines the explanations why diverse stakeholders may still collaborate, in addition to the explanations why partnerships be triumphant or fail

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All cultural events involve some form of programming (discussed further in Chapter 3). Whether an artist or artistic director a cultural association or individual citizens develop the event, programming is a crucial process that defines the shape and flavour of an event. It is also a vital means to achieve the aims of the event. - Timing and location Events take place in specific locations at specific times. Although cities might be animated through ‘festival marketplaces’ and other facilities where there is permanent entertainment, cultural events have definite starting and ending points.

According to SkotHansen (1998), the provincial town of Holstebro in west Jutland ‘invented’ the use of culture for reimaging and development purposes as early as the 1960s (Bayliss, 2004). But the new climate of global intra-urban competition has been transforming the art of place making into an industry. Every city seems to be creating images to market themselves to residents and visitors. Ashworth and Voogd (1990) argue that the primary aim of place marketing is to construct an image of a place in order to make it attractive to current and potential residents, investors and visitors.

The intercultural approach moves beyond equal opportunities and respect for existing cultural differences (‘multiculturalism’) to the use of dialogue and exchange between people of different cultural backgrounds to facilitate the transformation of public space, civic culture and institutions. Different cultures engage proactively, with the conflict that may emerge seen as creative and growth promoting. All city policies, services and programmes need to be reviewed through the lens of interculturalism, which spans citizen participation in decision making, education and health care services, the management of public space and the practices of cultural institutions.

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