Eisenhower's war of words: rhetoric and leadership by Martin J. Medhurst

By Martin J. Medhurst

This quantity paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who used to be hugely concerned about the sequence of crises that characterised his administrations. As a consummate chilly warrior, Eisenhower understood that phrases, pictures, perceptions, and the shaping of attitudes have been primary to the continuing conflict with the Soviet Union. He used rhetoric—actions and messages deliberately designed to persuade—to in attaining lots of his ambitions. To Ike, rhetoric was once the critical weapon for waging—and winning—the chilly battle. Understood as a strategic artwork of choice, association, nuance, timing, and viewers variation, rhetoric grew to become, for Eisenhower, the popular potential for clash resolution. 
     analyzing either overseas and family crises, Eisenhower’s battle of Words finds a first-rate govt who used to be continuously pondering, making plans, and searching out the opportune second to strike. person chapters are dedicated to the crises bearing on Vietnam, McCarthyism, the H-bomb, mammoth retaliation, Open Skies, the Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complicated. Eisenhower’s rhetorical management observed the US via a decade that was once whatever yet tranquil. This booklet examines one of many fundamental ability in which he complete that goal.

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S. missions would be instructed to have the full text of the speech translated and distributed widely in pamphlet form throughout each country. S. S. Ambassador to the United Nations, as well as the Voice of America, Radio Free Europe, the CIA, all of Eisenhower's cabinet officers, the information chiefs of the various government departments and agencies, and others. 31 The president concurred with the strategy of merchandising his words, even when it required covert means. "32 Thus, the basic pattern of Eisenhower's peace offensive was established early in his presidency with events surrounding "The Chance for Peace" speech.

Although "the hope of free men remain[ed] stubborn and brave" and rejected the "crude counsel of despair," "vigilance and sacrifice'' were still the essential price to be paid for preserving liberty. The editorial writer for The Houston Chronicle captured Eisenhower's point most vividly when he observed that the president had "extended to the rulers of Russia Thursday an olive branch held in a mailed glove that covered the hand of friendship. . " 56 In short, he had given his people something to cheer about, including the hope of eventual victory, as they resigned themselves to a long and risky journey down the dreaded path of Cold War.

31 The president concurred with the strategy of merchandising his words, even when it required covert means. "32 Thus, the basic pattern of Eisenhower's peace offensive was established early in his presidency with events surrounding "The Chance for Peace" speech. "35 He also understood, as Richard A. 36 Page 14 Eisenhower's Rhetorical Strategy To achieve the goals of the psychological warfare program, Eisenhower employed a rhetorical strategy with two key themes. Both were chosen to reconcile his professed aspirations for peace with his calculated reliance on nuclear deterrence and willingness to engage in brinkmanship.

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