By Mark Norris, Steve West(auth.)
EBusiness is becoming speedily and new matters are rising during this worldwide and real-time task. This re-creation to the highly profitable eBusiness necessities explores the more and more vital region of cellular facts entry. furthermore, it indicates how eBusiness is evolving and the way know-how might be steadily used to construct extra subtle ideas. Balancing its technical intensity with a transparent and useful research of marketplace versions it permits the reader to install the to be had and rising know-how successfully and appropriately.
as well as the demonstrated but both vital beneficial properties reminiscent of safeguard, fee and belief, offer chain integration and buyer to provider exchange it includes:
? mBusiness protecting key matters reminiscent of roving and roaming entry and the applied sciences GPRS, UMTS and WAP
? aid for readers to formulate their very own eBusiness process via drawing out a few common principles
? digital cellular community operators: facts extensions to the cellular swap, domestic and customer location
? research and actual global examples of cellular services
? The technical concepts, impression, integration, mechanics and implications of evolving eBusiness
basically geared toward planners, engineers, managers and builders within the IT, multimedia and online industries. steered studying for college students in computing device technology electric & digital engineering, IT and telecommunications.Content:
Chapter 1 digital alternate (pages 1–16):
Chapter 2 The digital market (pages 17–38):
Chapter three The digital store (pages 39–56):
Chapter four funds, credits and Invoicing (pages 57–96):
Chapter five belief and protection (pages 97–114):
Chapter 6 Integration (pages 115–136):
Chapter 7 provide Chain (pages 137–161):
Chapter eight developing store (pages 163–175):
Chapter nine placing the ‘e’ into your enterprise (pages 177–194):
Chapter 10 Underlying applied sciences and criteria (pages 195–254):
Chapter eleven mBusiness (pages 255–275):
Chapter 12 who's going to become profitable out of All of this and the way? (pages 277–288):
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Additional resources for eBusiness Essentials: Technology and Network Requirements for Mobile and Online Markets, Second Edition
This model works well for car manufacturers such as Daewoo, computer vendors such as Dell and fashion retailers such as Next and Top Shop. The link between these suppliers is that they succeed by selling a basic range of products that can be tailored to suit a variety of customers. Allowing the customer to ‘build’ his or her own computer, car or suit using a web application provides a valuable extra capability at little cost. Furthermore, the door is opened for the manufacturer to gain customer information directly, without the need for a car showroom, retail survey or high street shop.
A third distinct model that is emerging in eBusiness is one where the prospective buyer submits a bid which may be accepted by the supplier— rather like a traditional sealed bid auction. In this case, the aim of the eBusiness is to match a customer who wants something with a supplier willing to sell it for the price that has been bid. As with the ﬁrst model, nothing is actually changed about the product being sold—the idea is to provide the manufacturer with a means of shifting their product for an optimum price.
Thus, the information smallholder can compete on an equal footing with the large corporation—in fact, it is not that easy in practice to distinguish the two. It is not difﬁcult to establish a framework of suitable attributes for each type of business. It is more of a challenge to come up with a deﬁnitive and 32 THE ELECTRONIC MARKETPLACE enduring one—the whole area moves too fast and has too few established standards for this. Nonetheless, it is useful to look at the degrees of freedom that do exist (and this is before operational dynamics come into play).