Digital Strategies in the Pharmaceutical Industry by Leonard Lerer, Mike Piper

By Leonard Lerer, Mike Piper

This ebook is a accomplished evaluation of the present country of electronic innovation, net task, and e-business within the existence sciences area and a pragmatic consultant for managers making plans, constructing, and enforcing e-strategies within the pharmaceutical undefined. The authors supply various examples of leading edge, top perform and lay the strategic origin for utilizing e-business around the pharmaceutical price chain from drug discovery to general practitioner promoting to direct-to-consumer advertising.

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Six Paracel GeneMatchers (each with thousands of processors – Paracel is a massively parallel processor manufacturer that Celera purchased last year). ■ Additionally, an agreement between Celera and Sandia National Laborator y will develop a supercomputing platform for mining and modelling genetic data. The $25 million project will be powered by multiple Compaq AlphaServers and is expected to provide 100 trillion operations per second (Teraops) of raw computer power, making it the world’s largest supercomputer [20].

This is a demanding but high-value market. The demanding requirements of the biosciences IT market ■ Hardware. High-end servers and supercomputers, networking gear, workstations and instrumentation. ■ Storage. In the order of petabytes. ■ Services. Hosting and application provision services for decoding genomes and analysing their functions. ■ Software. Knowledge management, database systems, and applications for informatics, sequencing, proteomics, computational chemistr y, visualization and much more.

Current drug pipelines will not meet growth expectations, especially as double-digit profit growth has been the norm. To meet this ambitious target, Pfizer would have to release three $1 billion blockbusters a year from 2003. From 2007, when key patents expire, it would have to release seven. Historically, the combined Pfizer and Warner-Lambert pipelines have produced fewer than two new drugs a year in the past ten years, few of which have been blockbusters [22]. 1 R&D expenses as a percentage of sales – US-based pharmaceutical firms Source: Based on [23] therapeutic areas, and the industry faces increased pricing scrutiny from payers concerned about a perceived lack of innovation; two-thirds of the prescription drugs approved by the FDA between 1989 and 2000 were identical to or modified versions of existing drugs [24].

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