By André Habisch, Jan Jonker, Martina Wegner, René Schmidpeter
Company Social accountability (CSR) has develop into an more and more very important subject in our worldwide society.
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The social chapter is, like the social coordination committees, articulated in broad terms, leaving it up to individual authorities to develop a strategy that fits the individual local context. It is a framework agreement, and as such it may be referred to as the “softest of soft laws”. Nevertheless, the current national campaign to promote the social chapter has already gained much interest. Denmark – Inclusive Labour Market Strategies 29 Contributing to Setting the European Agenda Although the initiative by the Danish government was primarily meant to serve the local Danish context, it was also envisioned to be involved in the promotion and development of social partnerships in a European context.
Survey Which institutions to be trusted to work for the best of society. 2004. Giversen, J. 2003. The World’s First Accounting Statement. In: M. Morsing, & C. ), The Case of Denmark – Corporate Values and Social Responsibility: 36. Frederiksberg: Samfundslitteratur. Hofstede, G. 1980. Cultural Consequences. London: Sage. Hofstede, G. 1994. Cultures and Organizations. Software of the Mind. London: HarperCollins. Lund, J. E. 2003. Partnerships in Practice. In: M. Morsing, & C. ), The Case of Denmark – Corporate Values and Social Responsibility: 179 – 191.
The ministry, the Network and the companies emphasised this again and again. Experiences with regulation on CSR from other countries – and even from environmental regulation in Denmark – had shown how companies in many instances would pay their way out. This inhibits corporate reflections on the concurrent development of CSR issues and might even encourage a stop in the continuous re-assessment of changing CSR issues, agendas and contexts. The Danish social minister had higher ambitions. “Social involvement has many different faces”, she said and the overall vision was a long term shift in the attitude towards new forms of interaction between state and private companies rather than short term results or regulations, and to redefine social policies as an investment rather than an expense to society or a regulation of social behaviour.