Communication for Rural Innovation: Rethinking Agricultural by Cees Leeuwis

By Cees Leeuwis

This significant publication is the re-titled 3rd version of the super good acquired and familiar Agricultural Extension (van den Ban & Hawkins, 1988, 1996). development at the earlier variants, verbal exchange for Rural Innovation continues and adapts the insights and conceptual types of price this present day, whereas reflecting many new rules, angles and modes of pondering referring to how agricultural extension is taught and carried via today.Since the former variation of the booklet, the quantity and sort of enterprises that follow communicative options to foster swap and improvement in agriculture and source administration has turn into even more various and this publication is aimed toward those that use communique to facilitate swap in agriculture and source administration. communique for Rural Innovation is key examining for approach facilitators, conversation department body of workers, wisdom managers, education officials, specialists, coverage makers, extension experts and bosses of agricultural extension or learn corporations. The ebook is usually used as a sophisticated advent into problems with communicative intervention at BSc or MSc point.

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Chapter 8 explains how and why, in our field of study, the initial focus on the adoption and diffusion of innovations has moved towards understanding processes of innovation design. It is proposed that the key role for communication in innovation processes is to enhance network building through social learning and negotiation. Therefore, Chapter 9 presents key insights on human learning. This includes a discussion of some of the key forms and mechanisms of learning, as well as an overview of possible stimulants, obstacles and pre-conditions for learning.

Again, the key function for communication workers here is to facilitate the process, and it is important to work towards a balance between new technical devices and novel social–organisational arrangements. Thus, besides learning-oriented activities such as experimentation and exploration, sufficient attention should be paid to the creation of support networks and the negotiation of new arrangements between various stakeholders (see Chapter 1). As we will discuss in Chapter 10, this often means that communication workers have to deal with tensions and conflicts that emerge during the innovation process.

It is not a once-only event. People respond to communicative interventions, and such interventions have consequences, which usually bring about other communicative interventions. (5) Extension takes place amid other interactions, which indicates that there are many other interactions going on between people that do not involve extension and/or change agents, but which are still very relevant to the process. Farmers in a village, for example, interact a lot with each other, with other service providers and with community and/or religious leaders, and this is bound to have an impact on innovation processes.

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