Cognitive Pragmatics: The Mental Processes of Communication by Bruno G. Bara

By Bruno G. Bara

An issue that communique is a cooperative task among brokers, who jointly consciously and deliberately build the that means in their interplay.

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Another way of infringing on the quality maxim is by using metaphor. Here the utterance is obviously false from the literal point of view, but the implications of the comparison are significant. Powerfully evocative examples are provided by the Song of Songs: Your eyes are like doves. [. ] Like purple ribbon your lips, your mouth an invitation: segments of pomegranate are your cheeks. [. ] Your breasts are like two roe-deer, two twin gazelles, browsing among the anemones. (39) The above two cases merge in ironic metaphor, where literality is flouted, and at the same time the quality named is inappropriate to the referent.

The deceiver attempts to do so in a noncommunicative manner, that is, trying to ensure the deceived does not become aware of the violation. Naturally, the deceived party may detect the deception, in which case two choices are open to him: unmasking the deception, or effecting a counter-deception, in other words attempting in his turn to induce his partner into drawing the wrong inferences. Countless examples are furnished by the double-crossing rampant in espionage and counter-espionage services: a person discovered to be a spy may be deliberately fed false secret information passed off as true, thus deceiving the deceiver by playing a double game.

In particular, global communicative effectiveness derives from the successful integration of the linguistic mode of communication with the extralinguistic mode, and the congruence of the two. Successful integration also depends on the genetic structure being compatible with acquired social structures. Linguistic and extralinguistic functional systems. Linguistic and extralinguistic communication are two modes of realizing communication that are not in competition with each other but which must integrate harmoniously with each other.

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