Children and Television: Fifty Years of Research (LEA's by et al Norma Pecora

By et al Norma Pecora

This seminal quantity is a accomplished evaluate of the literature on kid's tv, overlaying fifty years of educational learn on kids and television. The paintings contains reports of content material, results, and coverage, and provides examine carried out through social scientists and cultural stories students. The learn questions represented the following examine the content material of programming, kid's responses to tv, rules referring to kid's tv rules, problems with ads, and issues approximately intercourse and race stereotyping, usually voicing matters that kid's leisure be held to a better ordinary. the amount additionally deals essays by means of students who've been looking solutions to a couple of the main serious questions addressed by way of this study. It represents the interdisciplinary nature of analysis on little ones and tv, and attracts on many educational traditions, together with conversation stories, psychology, sociology, schooling, economics, and drugs. the entire bibliography is incorporated on CD.Arguably the main finished bibliography of analysis on young children and tv, this paintings illustrates the continuing evolution of scholarship during this quarter, and establishes the way it informs or adjustments public coverage, in addition to defining its position in shaping a destiny time table. the amount may be a required source for students, researchers, and coverage makers inquisitive about problems with teenagers and tv, media coverage, media literacy and schooling, and relatives reviews.

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Extra resources for Children and Television: Fifty Years of Research (LEA's Communication Series) (Routledge Communication Series)

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In addition to Saturday morning on the traditional networks, children now had available a growing syndication market, Nickelodeon, the Disney Channel, the Fox Children’s Network (FCN), and the Cartoon Network. This competition created a demand that was being met by new production houses (Freeman, 1992; Heuton, 1990). Programming and program availability was at an all-time high. The new tween audience created a genre of programming and a return to live action after years of programming dominated by animation and old reruns.

Qxd 22 8/30/2006 6:02 PM Page 22 PECORA race in social learning (Donohue, 1975a, 1975b; Hayes, McWilliams, & Hayes, 1977; Neeley, Heckel, & Leichtman, 1973; Nicholas, McCarter, & Heckel, 1971a, 1971b; Thelen, 1971) represent some of the 30 studies that interrogated these issues. In 1974, attention turned to issues of gender in children’s television with eight studies in that year where almost none had occurred previously. Content variables such as sex-role stereotyping and images were the first questions explored (Beuf, 1974; Busby, 1974, 1975; Long & Simon, 1974; O’Kelly, 1974; Seidenberg, 1974; Sternglanz & Serbin, 1974).

In 1979, when Nickelodeon was first aired, only 18% of homes had cable; by the middle of the 1980s about half of all homes had cable service (Sterling & Kittross, 1990). By the end of the 1980s, both Nickelodeon and the Disney Channel were well established as children’s television venues and cable joined syndication in offering “alternatives” to network programming (Pecora, 2004). Most noteworthy during this decade was the introduction of the Smurfs on NBC Saturday morning television and their influence on the television and toy industries.

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