British Tourism: The Remarkable Story of Growth by Victor T.C. Middleton

By Victor T.C. Middleton

Tourism at any time limit is in lots of methods a reflect of monetary and social swap. The alterations in British society within the a long time from the Nineteen Fifties to the twenty first century are mirrored within the different types of tourism that the British were capable of aspire to and have the funds for. 'British Tourism: A outstanding tale of progress' identifies the main major of those adjustments and areas them in an old context highlighting 4 precise eras. It seems to be intimately on the following key areas:* The roots of submit battle tourism progress* advancements in shipping and law* advancements in lodging and stopover at sights* advertising advancements and developments - the function of marketers* Tourism tendencies into the twenty first century * bargains accomplished assessment of publish struggle advancements within the British tourism * Acts as a unmarried reference source for college students and educational researchers

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Example text

Depression years notwithstanding, as the quote at the head of this chapter illustrates, tourism interpreted as leisure travel and the holiday trades grew strongly in the inter-war years. Such growth would provide a springboard for future development just as soon as post-war conditions allowed. The inter-war years witnessed the wide growth of socialist ideals and thinking about the role of holidays and leisure in society that in many ways failed to develop in the UK after the war, notwithstanding or perhaps because of a Labour Government acting according to socialist principles.

To a large extent this fall in ‘share’ was inevitable as nascent tourist markets in India and the Far East, especially China, began to exercise their influence on global tourism volume as their economies grew. Total domestic trips in Britain decreased in 1990 to 96 million from 110 million in 1989, and only slowly increased again to 121 million in 1995. In contrast, British travel abroad recovered its momentum very rapidly as the economy grew strongly from 1994, rising from 31 million visits in 1990 to over 41 million in 1995, with a record travel account deficit (at that time) of over £4 billion.

The number of overseas visits to Britain rose from nearly 7 million in 1970 to over 17 million in 1989. 5 million in 1970 to over 30 million in 1989 (see data included in Appendix V). The Queen’s Silver Jubilee Year of 1977, which stimulated some 12 million inbound visitors to the UK was in fact the high water mark of the revenue contribution of inbound tourism in the 50 years to 1995. Numbers would continue to increase, indeed they doubled over the next twenty-five years, but with falling length of stay and ever more efficient marketing reducing the cost of travel, the real financial contribution, stripped of the effects of inflation, would seldom match or exceed the contribution of 1977.

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