By Amy Koerber
Breast or Bottle? is the 1st scholarly exam of the shift in breastfeeding innovations taking place during the last part century. via an in depth research of clinical and scientific controversies and a severe exam of the ways that scientific ideals are communicated to the general public, Amy Koerber exposes layers of moving arguments and that means that tell modern infant-feeding advocacy and coverage.
Whereas the word "breast or bottle" may perhaps as soon as have implied a call among relative equals, human milk is now believed to own specified health-promoting traits. even though it is tempting to view this revision in clinical considering as completely the results of clinical growth, Koerber argues progress-based interpretation is incomplete. Epidemiologic facts demonstrating the overall healthiness merits of human milk has grown lately, however the tale of why those sorts of proof have dramatically elevated in contemporary a long time, Koerber unearths, is a story of the committed participants, coalitions, and organisations engaged in relentless rhetorical efforts to enhance our medical factors and cultural appreciation of human milk, lactation, and breastfeeding within the context of a ancient tendency to devalue those quite woman facets of the human physique. Koerber demonstrates that the rhetoric used to advertise breastfeeding at a given time and cultural second not just displays a preexisting fact but in addition shapes the infant-feeding adventure for brand spanking new moms.
Koerber's claims are grounded in broad rhetorical study together with textual research, archival learn, and interviews with key stakeholders within the breastfeeding controversy. Her process bargains an important counterpoint to different feminist analyses of the shift towards probreastfeeding medical discourse and provides a revealing rhetorical case research within the advanced dating among medical info and its effect on scientific coverage and practices. The ensuing interdisciplinary learn can be of willing curiosity to students and scholars of rhetoric, conversation, women's reports, scientific humanities, and public overall healthiness in addition to clinical practitioners and policymakers.
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Extra info for Breast or bottle? : contemporary controversies in infant feeding policy and practice
45 A Los Angeles Times article captures the way that many breastfeeding advocates felt about the outcome of this controversy: “It’s a neat trick. The formula companies and their supporters have deftly reframed the debate. The science is invalid. ”46 Such a statement clearly points out how science serves as an ever-shifting frame in which the breast–bottle controversy unfolds. Although the campaign’s message was watered down, the message of formula as risky persisted in the NBAC television ads and might be said to constitute an emerging topos that could eventually result in a new scaffold for arguments about the relationship between breastfeeding and bottle-feeding.
Toward the end of the twentieth century, the AAP adopted a quite different stance, declaring in their 1997 policy statement that breastfeeding is a normative model against which artificial substitutes should be measured. And finally, in the early twenty-first century, we are in the midst of a movement to establish formula as risky. Echoing the comments of our focus-group participants who noted the importance of science in today’s infant-feeding rhetoric, an important theme in this rhetorical history has been a decades-long shift in the ways that science is invoked by advocates of both breastfeeding and bottle-feeding.
As Bernice L. 49 Among those who have responded to the NBAC, feminist scholars have been some of the most vocal critics of the science that supports breastfeeding’s superiority. For example, even before the NBAC controversy flared, Jules Law published an influential article that characterized scientific knowledge about the benefits of breastfeeding as subject to a great deal of uncertainty: “Quite simply, much (though certainly not all) of what has been written about the relative merits of breastfeeding and formula feeding 26 Breast or Bottle?