Brand Packaging May-June 2011 by Pauline Hammerbeck

By Pauline Hammerbeck

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And Microsoft, some of the world's most remarkable brands have trusted Hornall Anderson to develop and capture a powerful narrative to help create an emotional connection with its customers. com MAY/JUN11 TIME TO SUBMIT! 9 DESIGN GALLERY BRANDPACKAGING has been championing strategic design with our annual DESIGN GALLERY book for nearly a decade. And something seems to have finally clicked. Marketers are now realizing that packaging is a far better medium for making strong emotional connections with consumers.

Com) > USA THAT’S A MIO LAUNCHED: MARCH 2011 Kraft launches its first new brand in about 15 years, MiO (Italian and Spanish for mine). The liquid water enhancer is featured in an innovative squeeze bottle that resembles an oversized water droplet. 62oz bottle provides 24 eight-fluid-ounce servings that can be mixed into water. MiO is available in berry pomegranate, strawberry watermelon, fruit punch, mango peach, sweet tea and peach tea. > CONTINENTAL US WRIGLEY GETS PERSONAL LAUNCHED: MARCH 2011 Wrigley introduces its first-ever custom package, MyExtra.

CONTINENTAL US WRIGLEY GETS PERSONAL LAUNCHED: MARCH 2011 Wrigley introduces its first-ever custom package, MyExtra. com is an online service that allows consumers to create personalized packs of the sugar-free gum. ), and then upload personal photos and messages. “[MyExtra] allows us to help fans of Extra gum celebrate and share important moments in their lives, whether they are creating gifts, favors or personal keepsakes,” said Julie Goldman, Wrigley Director - Global Upstream Innovation. 99 and are available in peppermint, spearmint and sweet watermelon varieties—it takes up to three weeks to ship and print.

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