An Introduction to Political Communication, 3rd Edition by Brian McNair

By Brian McNair

An advent to Political communique explores the connection among politics, the media and democracy within the united kingdom, america and different modern societies. Brian McNair examines how politicians, exchange unions, strain teams, non-governmental organisations and terrorist agencies utilize the media. Separate chapters examine political media and their results, the paintings of political advertisements, advertising and marketing and public family and the verbal exchange practices of corporations in any respect degrees, from grassroots campaigning via to governments and overseas bodies.Recent advancements coated within the re-creation include:* the re-election of recent Labour in 2001* the adjustments in govt info and communique coverage brought through the Blair management considering that 1997* the 2000 election of George W. Bush within the usa* the NATO interventions in Kosovo and the previous Yugoslavia* the consequences for overseas political verbal exchange of September eleven* the emergence of Al-Quaida and the warfare on terror.

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The main concern of liberal democratic theory was thus ‘to grant individuals civil liberties against the incursion of the state’ (Bobbio, 1987, p. 10). For the bourgeoisie, rejecting the principle of divine ordination, the extension of citizenship rights was also a necessary stage in the legitimation of its own political power, as the dominant class of a new type of social formation. ) elected political leaders had the right to demand respect and loyalty even from those who had not voted for them.

24 POLITICS, DEMOCRACY AND THE MEDIA Although, in the post-Cold War environment, there may be good reasons for the abandonment of long-standing ideological and political slogans which reflect an earlier phase of capitalist development, in such circumstances the voter may reasonably feel that a vote for one party or another will have little or no impact on the conditions and quality of life. And what of the British Liberal Democrat, who sees his or her party permanently excluded from national political power despite gaining up to 25 per cent of the vote at general elections?

There are, in the final analysis, only three ways to assess the effects of political communication on attitudes and behaviour. The first is to ask people how they have responded to specific messages, and then collate their responses into statistically significant aggregates, usually in the form of public opinion polls. Second, one may observe voting behaviour, relating this to the communication strategies of the contestants in a political campaign. Third, one may conduct experiments intended to isolate the effects of particular elements of the communication process.

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