Adventure Tourism Management by Ralf Buckley

By Ralf Buckley

The educational learn of event tourism is speedily expanding in reputation, with study commencing to concentrate on it seriously. This ebook is a cohesive and entire examine this multi-million greenback zone from a number of views appropriate to the educating of tourism.

Ideal for the undergraduate scholar taking experience tourism as a unmarried topic measure or as a part of their tourism administration reviews, this ebook files, analyzes and provides perception into the newest learn within the zone. It contains research of goods, traits, weather switch, danger administration and environmental administration and so on.

The 'Subsectors' part in the ebook deals an summary of the twenty or extra definable sectors in the experience tourism contemplating their origins and background, most modern traits and demographic teams. the writer then is going directly to glance in additional element at: flora and fauna Tourism, Marine Tourism, Helitourism, and Boardsports.

Each bankruptcy will comprise seven pedagogical elements:

  • introduction – what the bankruptcy does and does not conceal
  • plain-language overview of the bankruptcy subject with minimum referencing – basically like lecture notes
  • concluding paragraph to the overview part explaining the way it ends up in the subsequent chapter(s)
  • review of contemporary learn, condensed into tables the place attainable
  • revision notes – a couple of pages of bullet issues summarizing the evaluation and research 
  • a pattern set of project questions, 3 to 6 in keeping with bankruptcy in a few cases
  • readings on appropriate issues, condensed from earlier publications.

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Sample text

By offering its products only to women, this particular company has made a deliberate decision to pursue a market segment which is large, growing and undercatered for by other operators. In addition, by targeting young mothers specifically, the company takes advantage of widespread social concerns over post-pregnancy body shape in order to attract clients into fitness programmes, and then uses that client base to market first social lowkey outdoor hikes, and subsequently more difficult, adventurous and expensive tour products.

Secondly, whilst many tour operators offer some of their tours solely to female clients, they generally also offer identical tours to mixed groups. By offering its products only to women, this particular company has made a deliberate decision to pursue a market segment which is large, growing and undercatered for by other operators. In addition, by targeting young mothers specifically, the company takes advantage of widespread social concerns over post-pregnancy body shape in order to attract clients into fitness programmes, and then uses that client base to market first social lowkey outdoor hikes, and subsequently more difficult, adventurous and expensive tour products.

The data on adventure tour products provided in the first part of this chapter are derived from on-site audits published by Buckley (2006a). These are limited in number. Information on a much broader set of products, though with lower reliability and fewer parameters, is available on tour operator website and other marketing materials. Data on price and itinerary are likely to be most reliable. Select any one adventure activity, identify at least 100 individual products, and plot a graph of price per day against number of days.

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